What does whitelist an email address mean

Consider using simple language that frames the extra step as a benefit to the recipient:. Ideally, you'd include this message in the first email you send new subscribers to improve email deliverability at the onset of a new relationship.

You might use your own flair and brand voice to craft a compelling email message. HubSpot Agency Partner Yokel Local does this well in their re-engagement campaign aimed at reconnecting with customers who may not be opening their emails:. While the email above is serving a specific function in an email marketing campaign, you can also include a more general whitelist reminder in the footer of all your communications like so:. Keep in mind that not all of your recipients may know what a whitelist is, so you might also want to incorporate steps they need to take.

To make the process simple, you can include links to the instructions for the most common web clients like this:.

If you have a Gmail account, follow these instructions. Alternatively, if you use Outlook, click here. Just be sure that you accommodate the typical email clients your recipients use, which could even include Apple Mail, Yahoo, and more.

If you want to provide more specific instructions in your email, or if you ever have a need to walk someone through the process, here are the steps for whitelisting and email in the two most common email clients, Gmail and Outlook :. In your Gmail inbox, there is a gear icon in the top right corner. When you select it, you'll either get a "Quick settings" menu see below or a drop-down with several options to choose from.

If you get the "Quick settings" menu, you'll select See all settings. Otherwise, navigate to the Settings option. Once you're in your expanded settings area, you'll want to click Filters and Blocked Addresses in the top menu. You'll end up on a page that looks like this:. The "From" field is where you'll specify what's getting whitelisted. In Gmail, you can specify either a specific email address e. The former will whitelist one specific email address while the latter whitelists anyone who is sending email from that domain.

From there, you don't need to input any additional information. Simply click the Create filter button at the bottom of the window next to the blue Search button. Clicking the button brings up a new window. Here's where you'll actually specify that what you're doing is whitelisting.

In Gmail, you do this by checking the Never send it to spam box. Doing so will ensure that emails that meet the criteria you specified never end up in Spam or Trash unless you do so manually. Once this information is specified, you click the "Create filter" button again, and this creates the whitelist within Gmail. When you select it, a drop-down menu will appear. At the bottom of the drop-down menu, you'll choose View all Outlook settings. Once you have the Settings page expanded, you'll want to select Mail from the menu on the right-hand side of the page.

Clicking on Mail gives you access to an expanded submenu where you'll have the option to click Junk email. Click on the message you wish to view. Select the option "Report not spam". You will now receive messages from this sender as normal. An address that has been added to safe senders will be pushed to your inbox regardless of your spam filters.

Enter the domain name or email address you wish to add to Safe senders. Make sure to include the character for domain names in order to only whitelist emails with the exact string of characters you entered and nothing more. Alternatively, you can simply add an individual email address that has sent you a message to your Outlook Contacts.

Though they lead to the same result, this method is quicker and more efficient than manually entering information. Click on the message that you want to whitelist. Click on the three dots in the top right corner. Click "Move to focused inbox".

When the pop up screen comes up, click "Move this and all future messages". How to Whitelist an Email in Yahoo Mail If you want to move a sender or domain name to your whitelist Yahoo Mail, the process is even easier than it is in the other service providers mentioned above. As long as you have already received at least one message from the address in question, all you have to do is highlight that message in the Bulk folder and mark it as Not Spam.

Once you have identified a single message from a given sender, the Yahoo Mail spam filters will automatically allow future messages from the same address into your inbox. Select "Filters" and hit "Add" to enter information about the domain name or sender.

From here, you can enter any string of text you want to whitelist in future emails. This could be anything from an email address or domain name to something you expect to be in the body of the message.

Click on the sidebar. Click on the Spam folder. Find the email you wish to whitelist. Click "Move" and then click "Inbox". Instead, it considers all mail addresses a user has in his or her address book to be trustworthy. This means that the contact list in AOL essentially serves the same purpose as Gmail whitelist and Outlook whitelist.

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