Where to get web traffic

There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for and writing concise meta descriptions for your pages.

The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free but do take some time. Another way to increase traffic to your website is to get listed in free online directories and review sites.

For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google.

A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours.

More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks. Social media is one of the most popular free marketing tools around and plays a role in driving traffic to your website.

Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media followers into website visitors, and draw traffic from their networks if you post shareable content.

Creating useful content is free, and is not as hard as it may seem. By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial.

They contain the details users need in order to move forward and convert and focus on one specific call to action, making it more likely to happen.

Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic and conversions for those pages. While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher even on the first page for queries specific to your products and services — and higher ranking means more traffic.

Plus, as search engines and voice search capabilities advance, people are using more specific phrases to search online. Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website.

Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience see the backlinks section above.

This can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post. Advertising through paid search, social media and display ads can be an efficient way to increase website traffic. Once campaigns begin, see how audiences behave with various keywords. Promoting content through email newsletters is an effective way to increase website traffic.

Here are a few email marketing best practices:. Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, including:. Giving prospects something of use is a great way to drive more traffic. For example, we created an editorial calendar template here at our content marketing agency that was free for anyone to download. You can learn more about how specific information on the Site Overview tool is determined by clicking on the bubble next to any metric or insight.

Install the Alexa Browser Extension to get free competitive intelligence about millions of websites while you browse the web. SEO keyword opportunities , including keywords that are driving traffic to competing sites, but not yours.

Find your next content idea and incorporate it into your strategy. Website traffic statistics , including Alexa Rank, engagement metrics, referral sources, and more for any site in our database. Audience insights , including sites that share an audience with your site, topics your audience cares most about, and keywords they search for. Competing or industry-leading sites.

Download your free Competitive Analysis Template See how the competitive insights from Site Overview and other Alexa tools can help you discover new ways to grow your business. If Google doesn't inherently trust you, which it won't do in a matter of months, then where do you turn? Simply put. It doesn't happen overnight, so don't expect it to. However, there are ways that you can drive traffic to your website and actually churn a profit as long as you understand some of the fundamentals behind just how traffic works.

We're talking about things like SEO , social media marketing, email marketing and so on and so forth. While traffic itself is great to have, it will literally be useless if you're not capturing those people as leads through a free offer and dropping them into your sales funnel, which can help you to sell your products and services on autopilot. As you come to understand some of the rules behind what drives consumers to purchase from you, you'll better absorb some of the methods for driving traffic to your site, blog, squeeze page to your latest info product or wherever.

There are effectively two ways that you can drive traffic to a website. The first way is free. It involves things like search engine optimization, setting up a blog , social media marketing and so on and so forth. The other way is paid. Everyone knows that paid ads can drive traffic to a website, but it can also get costly. If you don't understand things like conversion rates and tracking of clicks to see how much a sale costs you, then you'll surely fail with paid traffic.

Either way you slice it, there are some great ways to drive traffic to your website that fall into both of these categories. However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?

The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool variables that exist in Google's Analytics to ensure that you know where they're coming from.

In fact, Google has a great tool that you can use to build your URLs if you're not too tech savvy. You can find the tool located here. Two fields are required, which are the 1 URL itself, and 2 campaign source. The campaign source can be anything like email or cost-per-click or any other source you're leveraging to place ads and drive traffic.

Be sure to separate the spaces with underscores. This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.

Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online.

When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts. The other important thing about tracking is to utilize conversion pixels so that you can effectively determine, specifically, down to the cent, how much each sale cost you.

Lets just say that out of the clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.

Use this knowledge to understand your conversion rates per ad spend. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.